Sustainable Seafood Week

The Global Effort of MSC

The Big Prawn is a company that support the global effort for sustainability around the world, especially as our sourcing spans the continents. The MSC also works globally as an international non-profit organisation on a mission to end overfishing and to keep oceans teaming with life for generations to come.

With the mission to support sustainability, MSC works with fisheries, retailers, and brands around the globe. The iconic MSC blue fish label allows consumers to recognise sustainable seafood in supermarkets and retailers, so they can support the hard work done by everyone involved in the supply chain from catching to processingWhen you see this label, rest assured, you know that the seafood is from a sustainable source. This label is only awarded to wild fish or seafood from fisheries that have been certified to the MSC Fisheries standard which is a stringent set of requirements for sustainable fishing. To find out what’s required to achieve the MSC Fisheries standard, please click here.

Currently, over 15% of the Maine wild catch worldwide is part of the MSC programme, including those who have been certified as well as those currently in assessment. MSC has ambitions to continue growing this number and by 2030 to have at least 1 third of the global catch as part of the programmes.

MSC’s Theory of Change is a global application on how to help the global community work towards sustainability, from fishers to consumers.

  1. Independent experts certify fisheries on MSC standards
  2. Retailers & Restaurants choose MSC-certified products
  3. The MSC blue label guarantees traceability and seamless supply chain
  4. Consumers favour MSC labelled products
  5. Demand for MSC certified products increases
  6. Incentive for more fishers to improve

Globally, the MSC has been working with the UN and their Sustainable Development Goals (SDGs). There are 17 SDGs to end poverty, protect the planet, and ensure prosperity for all. The MSC is working on a variety goals, but arguably, the most important for MSC is SDG 14: Conserve and sustainably use the oceans, seas, and Marin resources for sustainable development. This is to ensure that life and seafood supplies are safeguarded forever to end overfishing, restore fish stocks, protect ecosystems, and eliminate illegal, unreported, and unregulated fishing.

This is epitomised by Peter Thomson, The United Nation’s Secretary General’s Special Envoy for the Ocean:

“On this one blue planet, the ocean units us all. When it comes to caring for the oceans’ well-being, we are all in this together.’

Although MSC is a global operation, the goal is can be helped right from home, choosing MSC certified fish and seafood and supporting companies, such as The Big Prawn Company, who endeavour in our mission for sustainable sourcing from around the world.


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