22 Apr Bigging it up
The Big Prawn Co. is revising all of it’s packaging and updating it’s branding under the guise of ‘BIG&…’. The purpose of this update is to allow the company to move away from the limitations of using the word ‘Prawn’ within the logotype. This will enable us to diversify into other areas of food production, non food products and merchandising. The ‘BIG&…’ will then be suffixed with the other adjectives such as ‘BIG&TASTY’, ‘BIG&JUICY’, ‘BIG&SAUCY’ or more humourous examples such as ‘BIG&POSH’ ‘BIG&YUMMY’. ‘The ’Big’ links the heritage of the company and the adjective describes the product! It’s cool, sexy and fun says the founding owner of the business’, Sean O’Hanlon, ‘We have used the ESE to launch our new branding and have been delighted with the great success of our entries in the Prix d’Elite awards. This gives us maximum exposure of the revised brand’ he says. We hope that you can visit us at the show and see our vibrant new branding. We are very excited with our new direction.