18 Mar BIG& Range Launched
Initially launched at ESE 2011 as a single offering of King Prawns the Big Prawn Co’s Big&Juicy range has expanded to include Madagascan Tiger prawns and Delicious MSC approved Bén Tré Clams. The Big&Juicy range is a unique concept in frozen seafood. Instead of the traditional ‘bags of snow’ that you normally get with frozen seafood, these products are sold boxed with windows on the front and back so that consumers can clearly see the product. Inside, the product is in a vacuum pouch that keeps the seafood from drying out whilst allowing the product to be seen clearly. The packs are easy and convenient to defrost with no mess or fuss. Being thin and flat, they can be defrosted over night in the fridge or quickly by running under warm water.